Categories
Intellectual

Data Science Growth Areas

The past decade has seen immense growth in data and its application to the world of work. In line with this, the need for data scientists and analysts who can effectively extract valuable insights from information has expanded. The boom in Big Data, Machine Learning and Artificial Intelligence means demand is peaking for these specialists globally, especially across Australia and New Zealand.

Whilst demand for these experts is booming across all industries, there are a few in particular where growth is significant. Let’s explore:

1. Health/Big Pharm

Big Data is seeing significant growth in the Health & Big Pharma industries. Big Pharma is working in conjunction with AI to synthesise large data stores, providing scientists with information to work towards a treatment for COVID-19. The use of AI in data analysis is not a foreign concept to this industry. In 2019, several pharmaceutical companies, such as GlaxoSmithKline and Johnson & Johnson joined forces to contribute data to an AI search for new antibiotics. However, COVID-19 has accelerated AI adoption in this sphere, seeing immense growth globally in the race to a cure.

2. Financial Services

Data is king in the financial sector in 2020. From using technology to extract consumer analytics, to leveraging these insights to provide tailored services, Big Data is having a huge impact on this industry. According to Accenture, one in two consumers want a personalised offering from their financial providers. Within the FinTech space, this is very apparent as neo banks compete for new customers in an already saturated market. 86400, for example, have launched a program titled ‘Energy Switch’, whereby customers email their energy bill to the bank, which will then use an automated system to scan it and gather data. From this, suggestions will be made as to which energy providers can provide them with a better rate, allowing for cost savings and a more holistic customer experience. As we are heading towards an economic crisis, leveraging data to deliver cost-based solutions to customers is what will allow these companies to survive in the new climate. Xinja and Volt are also utilising a significant number of high-end development resources in this sector to allow them to build truly interactive customer portals.

3. Insurance

The insurance industry is a significant sector in which we are seeing growth. With Big Data presenting itself as an invaluable asset in this field, insurance companies are seeing the value in leveraging it to enhance all aspects of their operations. From sales, to customer service, and claims systems, data can help. Growth is particularly evident within the life insurance sector. As this industry continues to rationalise and simplify, it becomes increasingly independent and single-product focused. This means that the data collated from customers can be more narrowly-focused and specific, allowing for improved customer targeting and enhanced business decision-making.

4. Higher Education

Big Data is significantly impacting the higher education sector. Universities across Australia and New Zealand are increasingly seeking to hire data professionals to assist in the management, analysis and security of large stores of data.

According to the Australian Government Department of Education and Training, the Australian university attrition rate sits at approximately 15%. Universities seeking to lower this figure can harness past student data as a means of predictive analysis.

Through analysing past students’ academic results and demographic data, universities can identify current students who are most at risk of withdrawing from their course studies. Leveraging this information, higher education institutions can intervene at the right time and support these students, ultimately improving business performance.

Further, in the age of COVID-19, universities have made the switch to online learning. Delivering teaching on collaborative online platforms and internal university systems has increased cyber security concerns, therefore, the need for data analysts skilled in cyber security is increasing. Identifying internal and external risks, these analysts can provide higher education institutions with actionable solutions to mitigate network threats.

5. Retail

As a struggling sector in Australia and New Zealand, the retail business model benefits greatly from data, so it’s no surprise that growth in this sector is significant. In light of recent government regulations pertaining to COVID-19, many brick and mortar retailers have been forced to temporarily shut their doors, bringing e-Commerce to centre-stage. If companies are to stay afloat during this time, they need to be leveraging data to deliver a customer-centric approach to retail.

Through data collection and analysis, customer recommendations and targeted offers can be delivered to the increasingly selective, savvy and price-conscious consumer. Knowing what your customer wants and actually being able to deliver it in a targeted and personalised way, is not only revolutionising this sector, but is also necessary if you are to remain viable.

If you would like to uncover more data insights, check out our 2020 Data Science & Analytics Market Snapshot. 

At Talent, we have 25 years’ experience in digital and tech recruitment. If you’re looking for data specialists to join your team, get in touch with us today. Alternatively, if you’re seeking a new data science role, check out our Job Search for the latest opportunities.

Categories
Mental

HOW TO SLEEP BETTER_Testnew

How to sleep better

15 science-backed tips for your best rest

Good sleep is a foundation for good health and a happier frame of mind. Set the stage for a restful night, starting in the morning and continuing into the early evening.

How nice if we could all be “morning people,” and wake up every day feeling refreshed, alert, and hopeful … ready to take on the world … What’s that? Oh, maybe that’s NOT how we feel every day?

And, we’re not alone. According to research, almost a third of us drag ourselves out of bed in the morning because we haven’t gotten enough good-quality sleep at night, which means we’re not feeling as great as we could be during the day.

Do you need to get better sleep?

If you’re waking up tired and fuzzy-headed, it can be harder to remember things, like where you left the keys when you’re rushing to get out the door, or maybe at work, you don’t feel as focused or productive as you could be.

Being tired throws your hunger hormones out of whack, and a sleepy brain loses executive function, so it’s harder to make healthy choices. What that means: when you hit a wall late in the afternoon you’re more apt to grab a candy bar, a bag of chips, or other sugary or salty snacks that would not get a nutritionist’s stamp of approval.

Not surprisingly, by the time you get home you may be feeling irritable or cranky, and a little wound up. Not the best state of mind for peacefully drifting off a few hours later.

To feel your best during the day, you need to sleep well at night. Unfortunately, there’s no magic wand you can wave to make that happen. But there are some simple steps you can take to help you sleep better. Here are some things to consider if you want to get better sleep.

5 tips to create a restful environment for a good night’s sleep

Your bedroom should feel like a sleep oasis — stress and distraction-free. While creating the right environment is, to a certain extent, a matter of personal preference, sleep experts offer these sleep hygiene suggestions that are backed by science.

1. The ideal room for sleep is cool and dark Most experts agree that the sweet spot for temperature is between 60 and 67 degrees Fahrenheit. According to a National Sleep Foundation poll, 73% of Americans say the darker the room the better. 65% of people use shades, curtains, or blinds to block unwanted light.

2. Peace and quiet make for bedroom bliss. 74% percent of Americans think that quiet is crucial for getting good sleep. That said, many people rely on “white noise” or some type of ambient sound to help mask disruptive noises like car horns or highway traffic. You can also use a fan (which will do double duty, keeping your room cool) or try one of the many soothing sleepcasts or some sleep music from the Sleep experience in the Headspace app. Sleepcasts run about 45 minutes and can help create a relaxing, peaceful environment for sleep. Help create an environment that’s conducive for a restful night’s sleep — sign up and start using the Headspace app.

3. Choose the bedding (and sleep position) that’s best for you. A comfortable mattress and pillows are essential for good sleep, but whether they’re soft or firm is up to you. The pillow you choose may depend on your preferred sleep position. If you’re a side sleeper (as most people are), your pillow should comfortably support your head, neck, and ear as well as your shoulder. People who sleep on their backs should consider a thinner pillow to limit stress on the neck.

4. Declutter your bedroom. If your bed feels dreamy but your room is a mess, you could be at a higher risk for sleep problems. A study presented at the June 2015 SLEEP conference in Seattle suggests that those surrounded by clutter were more likely to have a sleep disorder. What your eyes see when you walk into a room can influence whether or not you’ll have an easy time falling asleep. So, as many of our parents used to say, clean up your room!

5. Pick the perfect pillow for you. Pillow fill is important to consider if you suffer from allergies. Fills vary from natural choices like feathers to synthetics like rayon, foam, or latex. Look for pillows that are hypoallergenic to lessen the chance of nighttime congestion and sniffles that can keep you awake.

5 ways to wind down for better sleep at the end of your day

Especially after a busy day, it’s important to allow time in the evening to decompress and unwind before heading to bed. That doesn’t mean turning your home into a silent retreat. Just a few small changes can awaken your senses and calm your busy mind, easing the transition from daytime to night.

1. Music can soothe us. Rather than listening to the news — or the chatter in your head/mind — when you get home, put on your favorite music. While classical music has been shown to lower blood pressure and reduce stress, any music that you enjoy will help you quiet down and lift your mood. If you’re looking for some sounds that are specially designed to soothe, check out Headspace’s sleep music and sleepcasts.

2. Dim the lights when you’re home at night. Instead of switching on a bright overhead light, think about lamps, a dimmer switch, or candles to create a more serene setting. In addition to being more low key, indirect light is less disruptive the body’s natural circadian rhythms.

3. Consider limiting caffeine and alcohol later in the day. Part of the winding down process at night actually begins during the day. It includes exercising early, limiting caffeine — coffee, tea, and soda — after lunch, avoiding foods that might upset your stomach, and perhaps skipping happy hour, since alcohol too late in the day can diminish sleep quality.

4. Expose yourself to natural light (outdoors, if possible!) in the morning or earlier in the day. Getting enough natural light during the day will also keep your body clock on a healthy sleep-wake cycle.

5. Ramp down evening emails. Try not to read (or send) work emails after dinner. According to a 2018 study out of Virginia Tech, the mere expectation of checking work email after hours can cause anxiety and stress. Each new message represents another decision you have to make, keeping your mind active (and taking away from social time, family time or alone time). The study recommends practicing mindfulness to help you unwind and keep you present for social, family or solo activities.

5 suggestions to help you de-stress and sleep better

What keeps you up at night? More often than not, it’s an active mind caught up in worry and anxiety, agitation, or even sadness. Here are a few ways to de-stress so you can drift off to sleep more easily.

1. Try some gentle yoga poses before bedtime. According to a survey by The National Center for Complementary and Integrative Health, more than 85% of those who practiced yoga reported reduced stress and 55% reported better sleep. These 7 restorative yoga poses before bed have been shown to increase relaxation and relieve tension.

2. Start a gratitude list each day. Many studies suggest a connection between gratitude and feelings of wellbeing. Practicing gratitude can have many positive effects on our lives including lowering blood pressure, reducing risks of depression and anxiety, and setting the right conditions for better sleep, according to Robert A. Emmons, professor of psychology at UC Davis and a leading scientific expert on the science of gratitude. Consider keeping a gratitude journal, writing down a few things you’re thankful for a few times per week. There’s no right or wrong way to do this, but here are a few tips to get you started.

3. Bathe before bedtime. Taking a warm bath or shower an hour or two before bed has been shown to relax both the body and mind, in one study lowering both heart rate and blood pressure. Heat relaxes tense, tired muscles, and helps you de-stress.

4. Read yourself a bedtime story (in book form). Reading is a great way to relax. Even just six minutes absorbed in a story can reduce stress by 68%, according to research from the University of Sussex. The cognitive neuropsychologist who conducted the test, Dr. David Lewis, described getting lost in a good book as “the ultimate relaxation … you can escape from the worries and stresses of the everyday world…” Best case scenario, it’s a book — you know, those hardcover or paperback volumes with the pages sewn together — not a Kindle, iPad, or other backlit devices. If you don’t have a book at the moment, try listening to one of the sleepcasts from Headspace. Choose from a series of descriptive narrations, where soothing voices guide you through relaxing, dreamy landscapes — allowing you to unwind and power down gently.

5. Get some Headspace. One of the inspirations behind the launch of Sleep by Headspace was that many Headspace members said they practiced meditation in the evening, including before bed, to help them de-stress and fall asleep. While meditation is not about clearing away or stopping thoughts, it is about learning to be more at ease with your thoughts and more compassionate to yourself and others. In this way, mindful meditation can reduce stress, and help pave the way for good night’s rest.

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Categories
Physical

YOUR EYES ARE PRICELESS

Your eyes are priceless

What are your eyes worth to you? We believe you wouldn’t give up your eyesight for anything, because your eyes are priceless. Without your eyes, you wouldn’t’ see the sunrise. Or a child take their first steps. You’d never look into the face of a loved one, and see them look back at you. Now how could anyone put a price on that?

We value your vision. You should too.

Spot problems early.

Many eye conditions have no visible symptoms, so it’s important to get a regular Eye Health Check, and keep an eye on your eyes.

It runs in the family.

Do you know your family’s eye health history? Some eye conditions are hereditary, so take care of your eyes and your family’s too.

More than just glasses.

At Specsavers we’re about more than eyewear, we’re about eye care. A friendly optometrist will take care of every aspect of your eye health.

Caring for your vision is easier than you think.

An Eye Health Check isn’t a scary experience, but it is a necessary one. If you value your eyesight pay a visit to your nearest Specsavers.